Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
Year of publication: |
2013
|
---|---|
Authors: | Ferraro, Rosellina ; Kirmani, Amna ; Matherly, Ted |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 4, p. 477-488
|
Saved in:
Saved in favorites
Similar items by person
-
Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Ferraro, Rosellina, (2013)
-
A panel for lemons? Positivity bias, reputation systems and data quality on MTurk
Matherly, Ted, (2019)
-
Racialization of<scp>peer‐to‐peer</scp>transactions : Inequality and barriers to legitimacy
Shepherd, Steven, (2020)
- More ...