Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Year of publication: |
2024
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Authors: | Kettle, Keri L. ; Mantonakis, Antonia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114353, p. 1-18
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Subject: | Celebrity endorsement | Consumer identity | Extrinsic cues | Identity salience | Personal signature | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Celebrity-Werbung |
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