Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
Year of publication: |
2021
|
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Authors: | King, Jesse ; Koppenhafer, Leslie ; Madrigal, Robert |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 40.2021, 1, p. 45-61
|
Subject: | advertising | distraction | DTC | public policy | visual content analysis | Bibliometrie | Bibliometrics | Visualisierung | Visualization | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry |
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