Looking backwards to move forwards : assessing the informativeness of mobile shoppable video
Year of publication: |
2021
|
---|---|
Authors: | Williams, David E. ; Sedgewick, Jennifer R. ; Caulfield, Jane |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 2, p. 150-181
|
Subject: | apps | Digital | evolution | mobile | shopping |
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