Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman
Year of publication: |
2018
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Authors: | Gal, David ; Rucker, Derek D. |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1057-7408, ZDB-ID 2021876-X. - Vol. 28.2018, 3 (16.04.), p. 533-539
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Publisher: |
Wiley |
Saved in:
Online Resource
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