The Loss of Loss Aversion : Will It Loom Larger Than Its Gain?
Year of publication: |
2018
|
---|---|
Authors: | Gal, David ; Rucker, Derek D. |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1057-7408, ZDB-ID 2021876-X. - Vol. 28.2018, 3 (20.04.), p. 497-516
|
Publisher: |
Wiley |
Saved in:
Online Resource
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