Low price signal default: an empirical investigation of its consequences
Year of publication: |
2007
|
---|---|
Authors: | Dutta, Sujay ; Biswas, Abhijit ; Grewal, Dhruv |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 76-88
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Wirkungsanalyse | Impact assessment | Empirische Methode | Empirical method |
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