Low-Stakes Opportunism
| Year of publication: |
2013
|
|---|---|
| Authors: | Jap, Sandy D ; Robertson, Diana C ; Rindfleisch, Aric ; Hamilton, Ryan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 2, p. 216-227
|