Loyalty: A Prescription for Cutting Costs - Marketers shouldn't ignore the benefits of building trust.
Year of publication: |
2003
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Authors: | Reichheld, Fred ; Detrick, Christine |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 5, p. 24-25
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