Loyalty and its antecedents : are the relationships static?
Year of publication: |
2010
|
---|---|
Authors: | Curran, James M. ; Varki, Sajeev ; Rosen, Deborah E. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 4, p. 179-199
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Verkaufsverhalten | Sales behaviour |
-
Markenführung - das Verkaufsgespräch prägt die Markenloyalität
Brexendorf, Tim Oliver, (2008)
-
Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C., (2013)
-
Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash, (2014)
- More ...
-
Marketing relationship management : antecedents to survival and dissolution
Purinton, Elizabeth F., (2007)
-
College Choice in a Brand Elimination Framework: The Administrator's Perspective
Rosen, Deborah E., (1998)
-
College Choice in a Brand Elimination Framework: The High School Student's Perspective
Rosen, Deborah E., (1998)
- More ...