Loyalty by Corporate Banking Customers
Year of publication: |
2009-12
|
---|---|
Authors: | Muñoz Gallego, pablo antonio ; Fragata, Anabela |
Institutions: | Programa Interuniversitario de Doctorado en Nuevas Tendencias en Dirección de Empresas, Facultad de Cièncias Económicas y Empresariales |
Subject: | Perceived service quality | customer satisfaction | bank loyalty | medium/large corporate banking customer |
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