Loyalty in Agency-Client Relations: The Impact of the Organizational Context
Year of publication: |
1995
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Authors: | Michell, Paul C.N. ; Sanders, Nicholas H. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 2, p. 9-23
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