Loyalty, investment model and new media : a correlation study in banking services in Montenegro
Year of publication: |
January 2017
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Authors: | Femić-Radosavović, Bojana ; Jovović, Milorad |
Published in: |
Journal of central banking theory and practice. - Podgorica, ISSN 1800-9581, ZDB-ID 2673361-4. - Vol. 6.2017, 1, p. 15-28
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Subject: | Loyalty | services | banking | new media | investment model | online Word-of-Mouth (WOM) | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Bank | Online-Marketing | Internet marketing | Bankgeschäft | Banking services |
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Jovović, Milorad, (2017)
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Roy, Sanjit Kumar, (2014)
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Das, Payel, (2016)
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Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro
Femić-Radosavović, Bojana, (2017)
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Jovović, Milorad, (2017)
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Jovović, Milorad, (2017)
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