Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Year of publication: |
2016
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Authors: | Das, Payel ; Mandal, Santanu |
Published in: |
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management. - Bingley : Emerald, ISSN 2045-4457, ZDB-ID 2684635-4. - Vol. 5.2016, 3, p. 424-446
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Subject: | Social media | Purchase intention | Loyalty | Online shopping | Brand sacralization | Young consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Jugendliche | Youth | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
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