Loyalty marketing for 50+ consumers: findings for a better understanding of loyalty behaviour
| Year of publication: |
2005
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|---|---|
| Authors: | Foscht, Thomas ; Angerer, Thomas ; Swoboda, Bernhard ; Moazedi, Laura |
| Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 13440275. - 2005, 45, p. 14-17
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