Kundenbeziehungsmanagement im Pharameinzelhandel
Year of publication: |
2007
|
---|---|
Authors: | Foscht, Thomas ; Angerer, Thomas ; Swoboda, Bernhard ; Riedl, Heike |
Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 21.2007, p. 146-163
|
Subject: | Pharmahandel | Pharmaceutical distributors | Beziehungsmarketing | Relationship marketing |
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