Loyalty Programme and Meta-Services: Insights from the Case of Airline Alliances
Year of publication: |
2017
|
---|---|
Authors: | , Pierre-Yves ; Janawade, Vikrant ; Philippe, Jean |
Published in: |
International Journal of E-Services and Mobile Applications (IJESMA). - IGI Global, ISSN 1941-6288, ZDB-ID 2703291-7. - Vol. 9.2017, 1 (01.01.), p. 35-56
|
Publisher: |
IGI Global |
Subject: | Airline Alliance | Customer Perceived Value | Frequent Flyer Programme | Loyalty Programme | Meta-Services |
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