Loyalty programs in emerging and developed markets : the impact of cultural values on loyalty program choice
Year of publication: |
2015
|
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Authors: | Thompson, Frauke Mattison ; Chmura, Thorsten |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 3, p. 87-103
|
Subject: | loyalty programs | cultural values | power distance | individualism/collectivism | masculinity/femininity | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
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