The moderating effect of individual level collectivist values on brand loyalty
Frauke Mattison Thompson; Alex Newman; Martin Liu
| Year of publication: |
2014
|
|---|---|
| Authors: | Thompson, Frauke Mattison ; Newman, Alexander ; Liu, Martin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2437-2446
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| Subject: | Brand loyalty | Individual level collectivist values | Perceived value | Brand trust | Perceived quality | China | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markentreue | Vertrauen | Confidence | Markenführung | Brand management | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402781