Luxury brand-building and development : new global challenges, new business models
Michel Gutsatz, Klaus Heine
| Year of publication: |
September 2018
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|---|---|
| Authors: | Gutsatz, Michel ; Heine, Klaus |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 5, p. 409-410
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| Subject: | Geschäftsmodell | Business model | Luxusgüter | Luxury goods | Welt | World | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0093-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919413