Luxury brand outsiders : understanding the success of British and American luxury brands
Year of publication: |
2018
|
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Authors: | Doyle, Stephen A. ; Moore, Christopher M. |
Published in: |
Global luxury : organizational change and emerging markets since the 1970s. - Singapore : Palgrave MacMillan, ISBN 978-981-10-5235-4. - 2018, p. 65-86
|
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Großbritannien | United Kingdom | Markenführung | Brand management | Markenartikel | Brand |
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