The evolution of a luxury brand : the case of Prada
Christopher M. Moore; Stephen A. Doyle
| Year of publication: |
2010
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|---|---|
| Authors: | Moore, Christopher M. ; Doyle, Stephen A. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 11/12, p. 915-927
|
| Subject: | Prada SpA | Textilhandel | Textile distribution | Mode | Fashion | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759903