Luxury branding on the Internet: lost opportunity or impossibility?
Year of publication: |
2003
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Authors: | Riley, Francesca Dall'Olmo ; Lacroix, Caroline |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 2, p. 96-104
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