Luxury fashion brands
Year of publication: |
2015
|
---|---|
Authors: | Wu, Meng-Shan Sharon ; Chaney, Isabella ; Chen, Cheng-Hao Steve ; Nguyen, Bang ; Melewar, T.C. |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 18.2015, 3, p. 298-319
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Luxury brands | Asian young female shoppers | Luxury-buying behaviour | Luxury purchase environment | Luxury-purchasing motives | Strawberry Generation |
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