Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Year of publication: |
2023
|
---|---|
Authors: | Jin, Ting ; Shao, Wei ; Thaichon, Park |
Published in: |
Luxury marketing, sustainability and technology : the future of luxury management. - London : Routledge, ISBN 978-1-032-34291-7. - 2023, p. 172-188
|
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Markenführung | Brand management |
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