Luxury retail and digital management : developing customer experience in a digital world
Alternative title: | Luxury retail management |
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Year of publication: |
2020 ; Second edition
|
Authors: | Chevalier, Michel ; Gutsatz, Michel |
Publisher: |
Singapore : Wiley |
Subject: | Konsumgüterindustrie | Consumer goods industry | Luxusgüter | Luxury goods | Einzelhandel | Retail trade | Digitalisierung | Digitization | Konsumentenpräferenzen | Consumer preferences | Luxusgut | Konsumgüterhandel |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 online resource (386 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-54235-3 ; 978-1-119-54233-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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