Luxury wine brands as gifts: ontological and aesthetic perspectives
Year of publication: |
2011
|
---|---|
Authors: | Reyneke, Mignon ; Berthon, Pierre R. ; Pitt, Leyland F. ; Parent, Michael |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 23.2011, 3, p. 258-270
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Wines | Gifts | Brand management | Marketing strategy | Consumer behaviour |
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