Märkesorientering : Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Mats Urde
| Year of publication: |
1997
|
|---|---|
| Authors: | Urde, Mats |
| Publisher: |
Lund : Lund Univ. Pr. |
| Subject: | Markenartikel | Markentreue | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 452 S. : Ill., graph. Darst. |
|---|---|
| Series: | Lund studies in economics and management. - Lund : Lund Univ. Press, ISSN 0284-5075. - Vol. 34 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Lund, Univ., Diss., 1997 |
| Notes: | Zsfassung in engl. Sprache u.d.T.: Brand orientation |
| ISBN: | 91-7966-439-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004351604