M-atmospherics : from the physical to the digital
Steven W. Rayburn, Sidney T. Anderson, Gail M. Zank, Imani McDonald
| Year of publication: |
2022
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|---|---|
| Authors: | Rayburn, Steven W. ; Anderson, Sidney T. ; Zank, Gail M. ; McDonald, Imani |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
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| Subject: | Atmospherics | Hedonic shopping value | M-Atmospherics | M-Shopping | Retail | Stimulus-organism-response framework | Utilitarian shopping value | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Utilitarismus | Utilitarianism | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209496