M-commerce - generating revenue from content and mobile portals
Jeff McCarthy
Year of publication: |
2007
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Authors: | McCarthy, Jeff |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 8.2006/07, 3, p. 243-253
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