M-commerce - generating revenue from content and mobile portals
Year of publication: |
2007
|
---|---|
Authors: | McCarthy, Jeff |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 8.2006/07, 3, p. 243-253
|
Subject: | Electronic Commerce | E-commerce | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Großbritannien | United Kingdom |
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