Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Anouk Bergner, Christian Hildebrand, Gerald Häubl
| Year of publication: |
[2024]
|
|---|---|
| Authors: | Bergner, Anouk Samantha ; Hildebrand, Christian ; Häubl, Gerald |
| Publisher: |
[Tilburg] : Netspar, Network for Studies on Pensions, Aging and Retirement |
| Subject: | AI | conversational interfaces | chatbots | natural language processing | brand intimacy | consumer-brand relationships | technology-mediated branding | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Künstliche Intelligenz | Artificial intelligence | Markentreue | Brand loyalty |
freely available
| Extent: | 1 Online-Ressource (circa 24 Seiten) Illustrationen |
|---|---|
| Series: | Netspar academic series. - [Tilburg] : [Netspar, Network for Studies on Pensions, Aging and Retirement], ZDB-ID 3051979-2. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051310