Macro-aspects affecting sport sponsorship : the case of Hungarian professional soccer clubs' sponsors
Péter Berkes; Mihály Nyerges; János Váczi
Year of publication: |
2007
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Authors: | Berkes, Péter ; Nyerges, Mihály ; Váczi, János |
Published in: |
Society and economy : journal of the Corvinus University of Budapest. - Budapest : Akadémiai Kiadó, ISSN 1588-9726, ZDB-ID 2090788-6. - Vol. 29.2007, 3, p. 383-411
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Subject: | Fußball | Football | Profisport | Professional sports | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Ungarn | Hungary |
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