The value of making producers personal
Year of publication: |
2022
|
---|---|
Authors: | Fuchs, Christoph ; Kaiser, Ulrike ; Schreier, Martin ; Van Osselaer, Stijn M. J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 3, p. 486-495
|
Subject: | Personal information | Personalization | Personizing | Product preference | Social connectedness | Willingness to pay |
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