"Made in China" and Chinese brand management across cultures : a new matrix approach
Year of publication: |
2021
|
---|---|
Authors: | Polfuß, Jonas |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 1, p. 19-37
|
Subject: | Brand management | China | country of origin | Made in China | marketing | Markenführung | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
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