'Made in Germany' : the corporate identity of a nation
David Head
| Year of publication: |
1992 ; 1. publ.
|
|---|---|
| Authors: | Head, David |
| Publisher: |
London [u.a.] : Hodder & Stoughton |
| Subject: | Handelsmarke | Store brand | Internationaler Wettbewerb | International competition | Deutschland | Germany | Made in Germany | Image | Deutschlandbild |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 166 S Ill., graph. Darst 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 165 - 166 |
| ISBN: | 0-340-55537-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000340271