An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival
Year of publication: |
2020
|
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Authors: | Jensen, Jonathan A. ; Head, David |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 20.2020, 1/2, p. 64-91
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Subject: | sport marketing | corporate sponsorship | analytics | survival analysis | revenue forecasting | naming rights | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Sterblichkeit | Mortality | Profisport | Professional sports |
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