Marketing destinations : the impact of destination personality on consumer attitude
Year of publication: |
2020
|
---|---|
Authors: | Sharifsamet, Seyedamir ; Jin, Hyun Seung ; Martin, Brett |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 1, p. 60-69
|
Subject: | brand trust | Destination marketing | destination personality | London | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Tourismusregion | Tourism destination |
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