Magazine sales promotion : a dynamic response analysis
Mercedes Esteban-Bravo, José M. Múgica, and Jose M. Vidal-Sanz
| Year of publication: |
2009
|
|---|---|
| Authors: | Esteban-Bravo, Mercedes ; Múgica, José M. ; Vidal-Sanz, Jose M. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 1, p. 137-146
|
| Subject: | Zeitschrift | Magazine | Verkaufsförderung | Sales promotion | Europa | Europe | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833490