Magic odd numbers : the effect of numerical parity on variety-seeking
Year of publication: |
2023
|
---|---|
Authors: | Wang, Yan ; Jiang, Jing ; Yang, Ying |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-13
|
Subject: | Desire for change | Implicit association | Numerical parity | Odd vs. even numbers | Variety-seeking |
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