Magnitude scaling of the dependent variable in decompositional multiattribute preference models
Year of publication: |
1987
|
---|---|
Authors: | Teas, R. Kenneth |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 15.1987, 3, p. 64-73
|
Subject: | Konsumentenverhalten | Consumer behaviour |
-
Durable purchases over the later life cycle
Browning, Martin James, (2012)
-
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte, (2015)
-
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela, (2014)
- More ...
-
Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models
Agarwal, Sanjeev, (2005)
-
Measurement context effects in telephone-survey-based tests of causal models
Agarwal, Sanjeev, (2005)
-
A test of a decompositional method of multiattribute perceptions measurement
Teas, R. Kenneth, (1989)
- More ...