Maintaining equilibria during exploration in sponsored search auctions
Jennifer Wortman, Yevgeniy Vorobeychik, Lihong Li, and John Langford
| Year of publication: |
2007
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|---|---|
| Authors: | Wortmann, Jennifer ; Vorobeychik, Yevgeniy ; Li, Lihong ; Langford, John |
| Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 119-130
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| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbeplanung | Advertising planning | Auktionstheorie | Auction theory | Gleichgewichtsmodell | Equilibrium model | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003648640