A dynamic model of bidding patterns in sponsored search auctions
Year of publication: |
2011
|
---|---|
Authors: | Asdemir, Kursad |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 12.2011, 1, p. 1-16
|
Subject: | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Suchmaschine | Search engine | Internet-Auktion | Online auction | Auktionstheorie | Auction theory |
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