Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Year of publication: |
2023
|
---|---|
Authors: | Cárdaba, Miguel A. M. ; Fernández Pardo, Ana ; Martinez, L. ; Cuesta, U. |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 2, p. 157-172
|
Subject: | digital media | fashion marketing | integration | Product placement | prominence | Mode | Fashion | Product Placement | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media |
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