Making a case for the integration of the primary and secondary ticket markets for professional team sports in the United States
Year of publication: |
2011
|
---|---|
Authors: | Drayer, Joris |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 12.2011, 3, p. 2-11
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | ticketing | primary | secondary | strategy | season ticket |
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