Making better foreign friendships : the effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance
Year of publication: |
2022
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Authors: | Li, Ning ; Murphy, William H. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 65-77
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Subject: | Alliance | Cultural diversity | Culture | Joint ventures | Performance | Portfolio | Unternehmenserfolg | Firm performance | Portfolio-Management | Portfolio selection | Strategische Allianz | Strategic alliance | Joint Venture | Joint venture | Diversity Management | Diversity management |
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