Making meaning : how successful businesses deliver meaningful customer experiences
Steve Diller ; Nathan Shedroff ; Darrel Rhea
| Year of publication: |
2006
|
|---|---|
| Authors: | Diller, Stephen ; Shedroff, Nathan ; Rhea, Darrel |
| Publisher: |
Berkeley, Calif. : New Riders |
| Subject: | Verbraucherzufriedenheit | Beziehungsmarketing | Strategische Planung | Marketing | Strategic planning | Consumer goods | Purchasing | Psychological aspects | Service industries | Consumer satisfaction | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | vi, 146 p. ill 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Formerly CIP |
| ISBN: | 0-321-37409-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863461