Making meaning : the fate of the consumer in market research
Year of publication: |
2014
|
---|---|
Authors: | Barnham, Chris |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 56.2014, 3, p. 279-281
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
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