Making recommendations more effective through framings : impacts of user- versus item-based framings on recommendation click-throughs
Year of publication: |
2019
|
---|---|
Authors: | Gai, Phyliss Jia ; Klesse, Anne-Kathrin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 6, p. 61-75
|
Subject: | advice taking | algorithms | explanations | framing | recommender systems | Personalisierung | Personalization | Prospect Theory | Prospect theory | Experiment | Konsumentenverhalten | Consumer behaviour |
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