The challenger sale : taking control of the customer conversation
Matthew Dixon and Brent Adamson
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Dixon, Matthew ; Adamson, Brent |
| Publisher: |
New York, NY [u.a.] : Portfolio/Penguin |
| Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 221 S. graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index The evolving journey of solution selling -- The challenger selling model -- Teach me something I don't know -- The teaching coversation -- Tailoring for resonance -- Taking control of the sale -- The manager and the challenger selling model -- Implementation lessons from the early adopters. Erscheint: 01. Mai 2012 |
| ISBN: | 978-1-59184-435-8 ; 1-59184-435-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377987